“Set Sail” means to cast your ship forward and travel beyond your current horizons. We apply this to life as we strive for growth and prosperity. This mindset is applicable to any journey you may be on in life. With a growing line of high quality streetwear, Set Sail Apparel is the embodiment of this mindset. Set Sail Apparel started 4 years ago.
On January 4th, 2020 we released our first official lookbook at Options Trading Co. Turnout for the event was amazing. The building was abundant with love, support, and good vibes.
We want to give a special shoutout to Sebastian from Sample001. He steered the creative direction for the lookbook, and we couldn’t think of anyone better to be behind the boat wheel for this effort.
Also, to all of the lookbook models: Vann Styles, Jdagr8, Aysia, Amaya, Liz, Crispin, Finnesse, and ATM. The models make the brand and we thoroughly appreciate this crew for delivering the most desired looks.
Another special shoutout to: DJ Sho B and DJ ATM for being on the 1s and 2s, Katrice the cocktail queen from Jameson & Avion.
Doogie Roux & Alpha for covering the event, as well as the many shooters who showed up throughout the night.
Isaiah Hartenstein from the Houston Rockets for coming through, and most of all, each and every one of the sailors that came out to support.
In 2020, the plan is to continue to build on any opportunities that present themselves and release dope products. We’re sailing on with 20/20 vision to new horizons. Set your sail wisely.